Work

Attention Capture and Transfer in Advertising: Brand, Pictorial, and Text-Size Effects

Year: 2004

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.68.2.36.27794

Authors: Rik Pieters, Michel Wedel

Institutions: Tilburg University, University of Michigan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2147156975

FWCI: 21.09

Cites: 64

Cited by: 1,037

Related to: 10