Work

Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research

Year: 2009

Type: article

Source: Journal of Retailing

DOI: 10.1016/j.jretai.2008.11.002

Authors: Kusum L. Ailawadi, J.P. Beauchamp, Naveen Donthu, Dinesh K. Gauri, Venkatesh Shankar

Institutions: Dartmouth College, Georgia State University, Syracuse University, Texas A&M University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2147348989

FWCI: 22.81

Cites: 92

Cited by: 48

Related to: 10