Work

Creating value-in-use through marketing interaction: the exchange logic of relating, communicating and knowing

Year: 2006

Type: article

Source: Marketing Theory

DOI: 10.1177/1470593106066795

Authors: David Ballantyne, Richard J. Varey

Institutions: University of Otago, University of Waikato

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2147372132

FWCI: 55.09

Cites: 31

Cited by: 800

Related to: 10