Professor Brand Advocacy: Do Brand Relationships Matter?
Year: 2010
Type: article
Study design: Observational Study
Source: Journal of Marketing Education
Authors: Ravi K. Jillapalli, James B. Wilcox
Institutions: Texas State University, Texas Tech University
Language: English
Subfield: Marketing
Domain: Social Sciences
SDG: Quality education
Open Access status: closed
OpenAlex ID: W2147405913