Work

Brand extensions: A manager's perspective

Year: 2005

Type: article

Source: Journal of Brand Management

DOI: 10.1057/palgrave.bm.2540244

Authors: Edwin J Nijssen, Clara Agustin

Institution: Radboud University Nijmegen

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2147497554

FWCI: 11.48

Cites: 19

Cited by: 42

Related to: 10