Work

Causality between advertising and sales: new evidence from cointegration

Year: 1996

Type: article

Source: Applied Economics Letters

DOI: 10.1080/135048596356393

Authors: Junsoo Lee, B. S. Shin, In Chung

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2147537037

FWCI: 3.629

Cites: 9

Cited by: 27

Related to: 10