Work

Brand Personality Differentiation in the Australian Action-Sports Clothing Market

Year: 2006

Type: article

Study design: Observational Study

Authors: Fabio Buresti, Philip J. Rosenberger

Institution: Massey University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2147786201

FWCI:

Cites: 53

Cited by: 13

Related to: 10