Application of data mining techniques in customer relationship management: A literature review and classification
Year: 2008
Type: article
Source: Expert Systems with Applications
Authors: E.W.T. Ngai, Li Xiu, D.C.K. Chau
Institutions: Hong Kong Polytechnic University, Tsinghua University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2147953360