Work

Store brand and national brand promotion attitudes antecedents

Year: 2010

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2009.11.014

Authors: Enrique Manzur, Sergio Olavarrieta, Pedro Hidalgo, Pablo Farías, Rodrigo Uribe

Institution: University of Chile

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2148010628

FWCI: 16.17

Cites: 48

Cited by: 136

Related to: 10