Work

The role of IT in the reshaping of marketing

Year: 1997

Type: article

Source: Journal of Marketing Practice Applied Marketing Science

DOI: 10.1108/eum0000000004324

Authors: Fiona Leverick, Dale Littler, Dominic Wilson, Margaret Bruce

Institutions: Robert Gordon University, University of Manchester

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2148146385

FWCI:

Cites: 20

Cited by: 24

Related to: 10