Work

Retail brand extension—perceived fit, risks and trust

Year: 2008

Type: article

Study design: Observational Study

Source: Journal of Consumer Behaviour

DOI: 10.1002/cb.245

Author: Sylvie Laforet

Institution: University of Sheffield

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2148161244

FWCI: 5.443

Cites: 37

Cited by: 33

Related to: 10