Work

Fee or free? How much to add on for an add-on

Year: 2010

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-010-9112-3

Authors: Gila E. Fruchter, Eitan Gerstner, Paul W. Dobson

Institutions: Bar-Ilan University, Technion – Israel Institute of Technology, University of East Anglia

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Economic and Social Research Council

Award: G5879472670

OpenAlex ID: W2148163586

FWCI: 2.85

Cites: 33

Cited by: 40

Related to: 10