Work

Experience Marketing and the Luxury Travel Industry

Year: 2013

Type: conference-paper

Abstract: The main goal of this article is to apply experience marketing theory to travel industry, presenting the advantages of the experiential approach to luxury travel market. Therefore, the literature review leads us to present a theoretical framework and provide some insights to the luxury travel industry. We found four key factors which seem to leverage the luxury hotel experience: Connect to customer, Differentiate offering, Competitive advantage, and Value creation.

Source: Dialnet (Universidad de la Rioja)

Authors: Medéia Veríssimo, Sandra María Correia Loureiro

Institution: University of Algarve

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2148191389

FWCI: 1.514

Cites: 13

Cited by: 14

Related to: 10