Work

Consumer knowledge and its consequences: an international comparison

Year: 2008

Type: article

Study design: Observational Study

Source: International Journal of Consumer Studies

DOI: 10.1111/j.1470-6431.2008.00677.x

Authors: Liang Guo, Xiangyu Meng

Institutions: Excelia Business School, Jilin University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2148353121

FWCI: 4.355

Cites: 40

Cited by: 39

Related to: 10