Work

Effect of Entrepreneurial Innovativeness Orientation, Product Innovation, and Value Co-Creation on Marketing Performance

Year: 2014

Type: article

Source: Journal of Research in Marketing

DOI: 10.17722/jorm.v2i3.73

Author: Maklon Felipus Killa

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: closed

OpenAlex ID: W2148439993

FWCI: 3.199

Cites: 48

Cited by: 40

Related to: 10