Work

The power of plain: Intensifying product experience with neutral aesthetic context

Year: 2011

Type: article

Source: Marketing Letters

DOI: 10.1007/s11002-011-9149-y

Authors: Heather Honea, Sharon Horsky

Institutions: San Diego State University, Bar-Ilan University

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2148572807

FWCI: 7.405

Cites: 34

Cited by: 64

Related to: 10