Work

Practical Applications of Sponsorship Theory: Empirical Evidence from English Club Rugby

Year: 1998

Type: article

Source: Journal of Sport Management

DOI: 10.1123/jsm.12.3.203

Authors: Des Thwaites, Andrew Carruthers

Institutions: University of Leeds, University of Bradford

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2148585767

FWCI: 4.773

Cites: 11

Cited by: 24

Related to: 10