Work

A Conceptual Model of the Corporate Decision-Making Process of Sport Sponsorship Acquisition

Year: 1997

Type: article

Source: Journal of Sport Management

DOI: 10.1123/jsm.11.3.223

Authors: David Arthur, Don Scott, Terry Woods

Institution: Southern Cross University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2148674404

FWCI: 9.396

Cites: 29

Cited by: 34

Related to: 10