Work

Direct marketing for establishing the relationships between buyers and sellers

Year: 1989

Type: article

Source: Journal of Direct Marketing

DOI: 10.1002/dir.4000030104

Authors: E. Peelen, C.F.W. Ekelmans, P. Vijn

Institution: Erasmus University Rotterdam

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2148692604

FWCI:

Cites: 5

Cited by: 18

Related to: 10