Work

Consumer Preference for Product Bundles: The Role of Reduced Search Costs

Year: 2006

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070306288405

Author: J. Harris

Institution: Towson University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2148744713

FWCI: 10.53

Cites: 38

Cited by: 113

Related to: 10