Work

Assessing the Impact and Effectiveness of Stadium Advertising on Sport Spectators at Division I Institutions

Year: 1989

Type: article

Study design: Observational Study

Source: Journal of Sport Management

DOI: 10.1123/jsm.3.2.90

Authors: David K. Stotlar, David A. Johnson

Institutions: University of Northern Colorado, University of Illinois Urbana-Champaign, University of Illinois System

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2149129667

FWCI: 1.572

Cites:

Cited by: 57

Related to: 10