Work

Targeting in Advertising Markets: Implications for New and Old Media

Year: 2009

Type: conference-paper

Authors: Dirk Bergemann, Alessandro Bonatti

Institutions: Yale University, Massachusetts Institute of Technology

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2149174413

FWCI: 3.478

Cites: 10

Cited by: 5

Related to: 10