Work

Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product

Year: 2006

Type: article

Study design: Observational Study

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2006.10.011

Authors: Durdana Ozretic-Dosen, Vatroslav Skare, Zoran Krupka

Institution: University of Zagreb

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2149220094

FWCI: 9.358

Cites: 16

Cited by: 118

Related to: 10