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A new marketing strategy map for direct marketing

Year: 2009

Type: article

Source: Knowledge-Based Systems

DOI: 10.1016/j.knosys.2009.02.013

Authors: Young Ae Kim, Hee Seok Song, Soung Hie Kim

Institutions: Korea Advanced Institute of Science and Technology, Hannam University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2149226888

FWCI: 4.142

Cites: 15

Cited by: 12

Related to: 10