Control Mechanisms and the Relationship Life Cycle: Implications for Safeguarding Specific Investments and Developing Commitment
Year: 2000
Type: article
Source: Journal of Marketing Research
Authors: Sandy D. Jap, Shankar Ganesan
Institutions: Massachusetts Institute of Technology, University of Arizona
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2149230285