Work

Impact of Utilitarian and Hedonic Shopping Values on Individual's Perceived Benefits and Risks in Online Shopping

Year: 2011

Type: article

Source: International management review

Author: Abhigyan Sarkar

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2149231276

FWCI: 13.91

Cites: 13

Cited by: 163

Related to: 10