Work

Positioning strategies in business markets

Year: 2000

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/08858620010349501

Authors: Stavros P. Kalafatis, Markos H. Tsogas, Charles Blankson

Institutions: Kingston University London, Grand Valley State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2149571968

FWCI: 2.492

Cites: 53

Cited by: 201

Related to: 10