Work

How cosmopolitan are Indian consumers?: a study on fashion clothing involvement

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Fashion Marketing and Management

DOI: 10.1108/jfmm-05-2013-0066

Author: Arpita Khare

Institution: Indian Institute of Management Rohtak

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2149590212

FWCI: 15.99

Cites: 88

Cited by: 47

Related to: 10