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The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity

Year: 2011

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/659753

Authors: Keri L. Kettle, Gerald Häubl

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2149721799

FWCI: 14.84

Cites: 98

Cited by: 125

Related to: 10