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Fostering Creativity in Service Development: Facilitating Service Innovation by the Creative Cognition Approach

Year: 2009

Type: article

Source: Service Science

DOI: 10.1287/serv.1.3.142

Authors: Liang Zeng, Robert W. Proctor, Gavriel Salvendy

Institutions: Purdue University West Lafayette, Tsinghua University

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2149939612

FWCI: 5.184

Cites: 49

Cited by: 29

Related to: 10