Work

The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing

Year: 2003

Type: article

Source: Journal of Marketing

DOI: 10.1509/jmkg.67.2.89.18614

Authors: Dennis B. Arnett, Steve D. German, Shelby D. Hunt

Institutions: Texas Tech University, Lubbock Christian University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2149949933

FWCI: 32.18

Cites: 103

Cited by: 805

Related to: 10