Work

"Migrating" to New Service Providers: Toward a Unifying Framework of Consumers' Switching Behaviors

Year: 2004

Type: article

Study design: Observational Study

Source: Journal of the Academy of Marketing Science

DOI: 10.1177/0092070304267928

Author: H. S. Bansal

Institution: Wilfrid Laurier University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2150045357

FWCI: 19.66

Cites: 103

Cited by: 1,069

Related to: 10