Work

Country-Specific Associations Made by Consumers: A Dual-Coding Theory Perspective

Year: 2013

Type: article

Source: Journal of International Marketing

DOI: 10.1509/jim.13.0004

Authors: Marc Florian Herz, Adamantios Diamantopoulos

Institutions: University of Vienna, Harvard University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2150051255

FWCI: 23.77

Cites: 115

Cited by: 111

Related to: 10