Work

Global Brand Architecture Position and Market-Based Performance: The Moderating Role of Culture

Year: 2014

Type: article

Source: Journal of International Marketing

DOI: 10.1509/jim.13.0164

Authors: M. Berk Talay, Janell D. Townsend, Sengun Yeniyurt

Institutions: University of Massachusetts Lowell, Oakland University, Rutgers, The State University of New Jersey

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2150995648

FWCI: 11.73

Cites: 53

Cited by: 58

Related to: 10