Work

Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken

Year: 1997

Type: dissertation

Source: Lund University Publications (Lund University)

Author: Frans Melin

Language: Swedish

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2151745764

Cites:

Cited by: 40

Related to: 10