Work

Fuzzy modeling of client preference from large data sets: an application to target selection in direct marketing

Year: 2001

Type: article

Source: IEEE Transactions on Fuzzy Systems

DOI: 10.1109/91.917121

Authors: M. Setnes, U. Kaymak

Institutions: Heineken (Netherlands), Erasmus University Rotterdam

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2151897697

FWCI: 31.58

Cites: 14

Cited by: 62

Related to: 10