Work

Commentary—Defensive Marketing Strategies

Year: 2008

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.1070.0341

Authors: John R. Hauser, Steven M. Shugan

Institutions: Massachusetts Institute of Technology, University of Florida

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2151961880

FWCI: 2.177

Cites: 32

Cited by: 11

Related to: 10