Work

Attempts to more effectively target ethnic minority customers: the case of HSBC and its South Asian business unit in the UK

Year: 2004

Type: article

Source: Strategic Change

DOI: 10.1002/jsc.698

Authors: Shiv Chaudhry, Dave Crick

Institution: Birmingham City University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: closed

Funders: HSBC Bank USA, Francis Crick Institute, Deakin University

OpenAlex ID: W2152062873

FWCI:

Cites: 23

Cited by: 9

Related to: 10