Work

Assessing the impact of advertisement towards Malay consumers: an empirical study of fast food restaurants in Malaysia

Year: 2011

Type: article

Study design: Observational Study

Source: Siti Hasmah Digital Library-MMU Institutiona Repository (Multimedia University)

Authors: Ahasanul Haque, Sabbir Rahman, Ismail Sayyed Ahmed, Farzana Yasmin, Almas Asri

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2152086656

FWCI: 2.784

Cites: 32

Cited by: 12

Related to: 10