Work

Consumer Acceptance of Eco-Labeled Fish: A Mexican Case Study

Year: 2015

Type: article

Abstract: Fish eco-labeling is a market-based incentive program for sustainable fisheries. This paper examines consumers’ acceptance of eco-labeled fish by using data from a pilot study conducted in a coastal area of northwestern Mexico. An ordered probit model was applied, using 364 observations. The results show that most respondents favor the idea of eco-labeled fish as a sustainable option and know that this is a costlier option. Income level, consumers’ occupation and frequency of fish consumption are factors taken into account in the buying decision. Price was not a statistically significant factor affecting purchase decision. The study suggests that employed consumers with knowledge of labels may prioritize their demand for eco-labeled fish. Thus, providing a clear definition of sustainability that increases consumer awareness might be a promising strategy in developing the market for eco-labeled fish. The results and their implications could be employed as an element for future development of consumer policies related to fish sustainability.

Source: Sustainability

DOI: 10.3390/su7044625

Authors: Mónica Pérez-Ramírez, Marco Almendarez-Hernández, Gerzaín Avilés-Polanco, Luis Beltrán-Morales

Institutions: Centro de Investigaciones Biológicas del Noroeste S.C., Universidad Autónoma de Baja California Sur

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: gold

Estimated APC paid: $2,896