Work

The Role of Virtual Experience in Consumer Learning

Year: 2003

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1207/s15327663jcp1304_07

Authors: Hairong Li, Terry Daugherty, Frank Biocca

Institution: Michigan State University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Michigan State University

OpenAlex ID: W2152345053

FWCI: 19.83

Cites: 67

Cited by: 268

Related to: 8