Work

The nature and antecedents of brand equity and its dimensions

Year: 2013

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634501311312044

Authors: Ravi Shekhar Kumar, Satyabhusan Dash, Prem Chandra Purwar

Institutions: Xavier School of Management, Indian Institute of Management Lucknow

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: closed

OpenAlex ID: W2152733736

FWCI: 27.73

Cites: 52

Cited by: 156

Related to: 10