Work

An international analysis of emotional and rational appeals in services vs goods advertising

Year: 1999

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/07363769910250769

Authors: Nancy D. Albers‐Miller, Marla Royne Stafford

Institution: University of North Texas

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2152914770

FWCI: 1.975

Cites: 58

Cited by: 302

Related to: 10