Work

Mobile = location = effect. The effect of location of perceived intrusiveness of mobile ads

Year: 2011

Type: article

Abstract: Contains fulltext : 99515.pdf (Publisher’s version ) (Open Access)

Source: Radboud Repository (Radboud University)

Authors: M.S. Van Gisbergen, V.J. Khan, P.E. Ketelaar, Arief Ernst Hühn

Institutions: Eindhoven University of Technology, Radboud University Nijmegen

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2153053467

FWCI:

Cites: 16

Cited by:

Related to: 9