Work

Evaluation of subsidiary marketing performance: combining process and outcome performance metrics

Year: 2008

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-008-0095-z

Authors: Dhruv Grewal, Gopalkrishnan R. Iyer, Wagner A. Kamakura, Anuj Mehrotra, Arun Sharma

Institutions: Babson College, Florida Atlantic University, Duke University, University of Miami

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2153107846

FWCI: 5.926

Cites: 58

Cited by: 26

Related to: 10