Work

Flying under the Radar: Perverse Package Size Effects on Consumption Self-Regulation

Year: 2008

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/589564

Authors: Rita Coelho do Vale, Rik Pieters, Marcel Zeelenberg

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2153159557

FWCI: 25.04

Cites: 39

Cited by: 174

Related to: 10