Work

Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2012.12.001

Author: Anders Parment

Institution: Stockholm University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2153189090

FWCI: 68.36

Cites: 98

Cited by: 517

Related to: 10