Work

The Product Management Function in Marketing: Some Behavioural Aspects of Decision Taking

Year: 1975

Type: article

Study design: Observational Study

Source: European Journal of Marketing

DOI: 10.1108/eum0000000005062

Authors: M.T. Cunningham, C.J. Clarke

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2153208759

FWCI:

Cites: 3

Cited by: 19

Related to: 10