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Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences

Year: 2014

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/678035

Authors: Bart de Langhe, Stijn M. J. van Osselaer, Stefano Puntoni, Ann L. McGill

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2153242344

FWCI: 5.332

Cites: 55

Cited by: 15

Related to: 10