Work

Assessing Celebrity Endorsement Effects in China: A Consumer-Celebrity Relational Approach

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Advertising Research

DOI: 10.2501/jar-51-4-608-623

Authors: Kineta Hung, Kimmy W. Chan, Caleb H. Tse

Institutions: Hong Kong Baptist University, Hong Kong Polytechnic University, University of Hong Kong

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2153322694

FWCI: 12.87

Cites: 41

Cited by: 202

Related to: 8